About Us

My name is Liv, and I am the CEO and Founder of WiggleButts. In 2020 I adopted my little best friend Maggie (@missmaggiecavalier), and as any millennial would, I put Maggie on Instagram! To my surprise, she started gaining followers and becoming part of a larger online pet community. As Maggie's account grew, I started receiving more and more messages asking for recommendations on harnesses, leashes, you name it. It occurred to me that with my background in sourcing and product development, I could stop searching for brands to recommend and rather create the brand I'd want to see as a pet parent myself. I founded WiggleButts® in 2021 and launched in mid-2022. We are a branded pet-wear company, focusing on high quality, cute designs, and affordable prices!